3000acres
OLIVES TO OIL

A fruitful partnership.

As part of our 1% for the Planet membership, Williams and Company are proud to have worked with social enterprises CERES and 3000acres on the 2022 and 2023 Olives to Oil Festivals.

The annual festival brings together people from across Melbourne, harvesting unused olives from neighbourhood trees before pressing them communally into olive oil.

But it’s not just about producing delicious olive oil – this urban harvest also reduces food waste and creates community connection, while raising awareness of local food systems and what’s growing in our backyards.

We can’t wait to see how this fantastic community initiative continues to grow.

WHAT WE DID

  • Social media strategy (organic and paid)

  • Social media asset design

  • Custom event signage

  • Public relations

  • Project management

Successful public relations campaigns, producing 14.66 million impressions.
Articles appeared in The Guardian, The Age, The Olive Oil Times and local publications.

Social media strategy and asset design, targeted to raise awareness among local communities.

Fostering connection and recognising the heritage of diverse food cultures in Melbourne.

25 tonnes of olives dropped off over two weekends.
2.5 times more than all previous festivals combined!