a marketing and creative agency FOOD, DRINK and HOSPO businesses.
Williams and Company was founded by Jimmy Williams, an expert marketer on a mission to get more quality food and drink on (and in) more plates (and cups) across Australia. He spent his formative years clinging to the sorting table of his family's prawn trawler, learning that delivering quality produce is hard work. He also got first-hand insight into the challenges of building an independently owned business offering premium niche products, in a world where cost and convenience ruled.
But thankfully, the food industry is changing. More and more, people want to know where their food comes from. They're seeking out food produced with humans, the environment and the future in mind.
So, Williams created a marketing agency designed to support independent producers—for the sake of the planet, people's health, and their taste buds.
Today, Williams is joined by good Company – a small but mighty team of creative food and drink experts, bound by the founding mission and dedicated to working with Australia's finest producers.
You see, whether you're a nationally distributed food and drink brand or a micro-producer selling to your local community, when you bring us on board you're not getting your typical agency. You're getting a strategic partner truly passionate about championing your product and story — just like your ideal customer.
So in today's challenging market, we like to think we're pretty well-placed in supporting producers like you to create sure ways of connecting and garnering loyalty with more lovers of good food
and drink.
Plus, as industry experts with a network of people specialising in everything from food photography to packaging suppliers, our knowledge goes beyond marketing alone.
Over the years, we're grateful to have worked with some of the country's most well-respected producers. And if you've been nodding in agreement to the above paragraphs, we'd love to work with you too.
How do we do it ?
food and drink specialists
Farming, food and drink is our livelihood, heritage and passion. It's how we connect with community and culture, and how we enjoy our days. But more than that, it's a central agent of change for a better world. So when you bring us on board, you're not getting a typical agency. You're getting a strategic partner who will live and breathe your story and product—just like you, and just like your customers.
proven impact
Williams and Company has grown into a tight-knit team of experts and creatives with a track record of helping some of the country's most respected growers. We've built a more profitable business for Australia's premier organic olive brand; crowdfunded an iconic Victorian dairy producer to 6 figures; and increased sales of several micro-producers to the point where they’ve been able to grow their team and business.
strategic ally
We create the marketing and branding foundations to help deliver a better story through creating on-brand websites, social media accounts, blogs, ad campaigns and PR. But we're more than that. We're a strategic ally too. This way, you will get a partner you can bounce ideas off, consolidate and action new opportunities, and can consult on areas outside marketing—like packaging, new offerings, or opportunities in the market.
what we do?
Whether you’re a national brand needing a new set of eyes on your digital presence, or a micro-producer needing a website tidy-up, we help you garner loyalty with more people in a world of infinite choice through a philosophy and process that mirrors yours.
marketing, website, creative
To make life easier for you, we've become a one-stop-shop for marketing, website development and creative services. This way, you can seamlessly transition from developing the branding and marketing foundations to delivering that strategy, without repeating yourself, project managing or encountering any of the other hassles that come from dealing with too many contractors at once.
firsthand knowledge
Williams and Company has a comprehensive knowledge of the premium food market. So we can help you draw (or connect) the dots, build the foundations and deliver your story in a way that connects with the right people to consolidate or build a well-respected brand.
