THE ORIGIN
OF TASTE

The origins of South East Asian cuisine, enhanced by the freshness and taste of locally sourced ingredients.

The Origin of Taste came to us in early 2022 with a DIY brand, humble packaging, and a dream to achieve something more. For us, the goal was simple: to create a visual identity that aligns with the vibrancy and quality of what’s found inside their jars — premium, locally-made curry pastes. With this as our north star, we developed a sophisticated brand and packaging system that unifies their range of products across a broad spectrum of flavours, spice levels, and regions of origin.